Media Toolkit

Brand Guidelines and Logos

United Way of Northern Nevada and the Sierra adheres to strict brand guidelines in accordance with United Way Worldwide. Please review the guidelines outlined below before using the logo. United Way of Northern Nevada and the Sierra reserves the right to request revisions in all printed and digital materials. 

Organization Name

Our preferred name is United Way of Northern Nevada and the Sierra. In all written materials, always use the name in its entirety when referring to the organization for the first time, all subsequent references in the same document can be abbreviated to UWNNS.

United Way of Northern Nevada and the Sierra Boilerplate

United Way of Northern Nevada and the Sierra (UWNNS) has successfully served northern Nevada for over 80 years by bringing people together to give, advocate, and volunteer. UWNNS believes that when the community comes together and puts our resources to work, we can solve our most pressing issues and create opportunities for a better life for all. For more information, call 775-322-8668 or visit uwnns.org. Connect with us on Facebook, Instagram, Twitter, and LinkedIn

United Way Color Palette

United Way Blue

Pantone 287 C 

C: 100 M:74 Y:0 K:0

R:0 G:81 B:145

HEX: #005191

United Way Light Blue

Pantone 659 C or 287 C at 52%

C: 55 M:40 Y:0 K:0

R:83 G:158 B:208

HEX: #539ED0

United Way Yellow

Pantone 143 C 

C:0 M:34 Y:86 K:0

R:255 G:179 B:81

HEX: #FFB351

United Way Orange

Pantone 179 C 

C:0 M:85 Y:89 K:0

R:255 G:68 B:59

HEX: #FF443B

Logo Guidelines

The United Way of Northern Nevada and the Sierra logo must only be shown in black, blue (PMS 287), or white. Do not reduce the width of the United Way logo to less than .75 inches for printed materials and 1 inch for digital materials. The logo should not be altered in any way, including stretching, shadowing, or changing the proportions. When resizing, please use the shift key to maintain proper proportions. The logos of partners should always be spaced equally. 

Media Contact 

For any questions or media requests, please reach out to Laura Van Antwerp, Vice President of Marketing & Community Relations, at laura.vanantwerp@uwnns.org